Do personalized offerings enabled by big data only bring economic benefits to firms but not to consumers? In this paper, we seek to address this question by examining a particular category of personalized offerings provided by algorithmic product recommendation systems. While the economic value...

How do recommender systems induce consumers to buy? Extant research neglects to examine the causal paths through which the use of recommender systems leads to consumer purchases. In this study, we conduct a randomized controlled field experiment on the website of an online book retailer and...