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~subject:"Personalmanagement"
~subject:"Social Web"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Antecedents and outcomes of employee-based brand equity
5
Digital and social media marketing : a results-driven approach
2
Handbook of research on integrating social media into strategic marketing
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
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Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
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Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
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Developing an effective digital presence
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
,
(pp. 138-160)
.
2017
Persistent link: https://www.econbiz.de/10011582700
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Measuring brand awareness campaign evaluation and web analytics
Christov, Alexander
;
Hausmann, Verena
;
Williams, Susan P.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 279-300)
.
2017
Persistent link: https://www.econbiz.de/10011582721
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5
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
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Co-creating brand value through social commerce
Wang, Yichuan
;
Hajli, Nick
- In:
Handbook of research on integrating social media into …
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(pp. 17-34)
.
2015
Persistent link: https://www.econbiz.de/10011294623
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Rising to the top : social media (macro) influencers and the democratized brand capital of entertainment, interaction, and disclosure
Landsberger, Alexa
;
Martinez, Amanda R.
- In:
Research perspectives on social media influencers and …
,
(pp. 23-43)
.
2021
Persistent link: https://www.econbiz.de/10014227200
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Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem
;
Shahzadi, Irum
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 1-15)
.
2022
Persistent link: https://www.econbiz.de/10013336125
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Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad
;
Khan, Ahmad Sohail
;
Xiang, Li
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 16-30)
.
2022
Persistent link: https://www.econbiz.de/10013336128
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Employee-based brand equity and competitive advantage
Safeer, Asif Ali
;
Khuhro, Saima
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 54-71)
.
2022
Persistent link: https://www.econbiz.de/10013336132
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