The study focuses on the manner in which diversification strategy is applied to the pharmaceutical industry. The paper deals with diversification business models, such as the blockbuster model and the generic drugs model. Also, an important trend in the pharmaceutical industry is related to...

The pharmaceutical industry is highly remarkable in terms of integration, especially in what mergers and acquisitions are concerned. Most multinational companies present on the market in the years 2000 are the result of mergers and acquisitions in the years 1980 and 1990. The industry is now...