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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of forecasting
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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ECONIS (ZBW)
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The impact of increasing internet penetration on prescription choices and response to pharmaceutical detailing : a 10-year empirical investigation
Shrivastava, Utkarsh
;
Zantedeschi, Daniel
;
Jank, Wolfgang
; …
- In:
R & D management
54
(
2024
)
4
,
pp. 724-749
Persistent link: https://www.econbiz.de/10015138172
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2
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
3
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
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4
The adoption of new prescription drugs is strongly associated with prior category prescribing rate
Stern, Philip
;
Wright, Malcom
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 220-224
Persistent link: https://www.econbiz.de/10011490911
Saved in:
5
Forecasting branded and generic pharmaceuticals
Nikolopoulos, Konstantinos
;
Buxton, Samantha
;
Khammash, …
- In:
International journal of forecasting
32
(
2016
)
2
,
pp. 344-357
Persistent link: https://www.econbiz.de/10011596831
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