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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James W. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10013041733
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A review of the interactive marketing literature in the context of personal selling and sales management : a research agenda
Rodriguez, Michael; Dixon, Andrea L.; Peltier, James W. - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 294-308
Persistent link: https://www.econbiz.de/10010433947
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James W. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011555463
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Omni-channel research framework in the context of personal selling and sales management : a review and research extensions
Cummins, Shannon; Peltier, James W.; Dixon, Andrea - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10011555492