Ce livre est consacré aux stratégies des grands groupes industriels en France. Il prend appui sur le thème du recentrage, pour lui chercher un sens. Le « recentrage » est l'expression d'une contrainte de sélection dans l'allocation des ressources des firmes. Cette contrainte traverse les...

Apparemment, l'intérêt de l'actionnaire a effacé le prestige du manager et la rentabilisation du capital investi s'est imposée comme la mesure première du bien-être collectif. En observant les stratégies d'entreprise, ce livre dégage quelques caractéristiques de ce nouveau «capitalisme...

Face à la concurrence, Google a été obligé de se diversifier. Ce qui implique d'investir d'importants capitaux. Lesquels ne manquent pas depuis son introduction en Bourse en 2004.

A travers l'analyse de la conception et de la mise en œuvre d'un projet d’administration, ce cas vise à mettre en lumière les problèmes et enjeux de la déclinaison et du pilotage d'une stratégie dans le contexte public. Après avoir présenté les composantes et enjeux du pilotage...

The field of strategy is bubbling over with ideas. As such, this field has given rise to multiple distinctions and oppositions showing that strategy is not only a rationale science, but also a complex, iterative and practice-oriented art. Nonetheless, these oppositions may tend to interrogate...

The strategic value-curve approach has been widely acclaimed for at least ten years as a major innovation in the strategic field ; it meets a great success in many industries, based on its authors’ –Kim & Mauborgne- promise to make the competition irrelevant. The approach relies on a graphic...

We propose a theory to manage the relation between strategic choice, chance and inevitability. To do so, we locate arguments in intellectual history and complexity science that have a clear bearing on this relation, and suggest that strategic choice, chance and inevitability are reciprocally...

One of the requirements for a strategy to be successful is the use of the proper management system to implement it. The purpose of this paper is to report on an empirical investigation dealing with this issue. Specifically the research attempts to answer the following general questions: Do...

Environmental information is very important to strategic management. Human sources are among the most commonly used sources of information and among them, boundary people, such as salesman, hold a privileged position. One dimension which measures the quality of a strategic response is its speed...