The field of strategy is bubbling over with ideas. As such, this field has given rise to multiple distinctions and oppositions showing that strategy is not only a rationale science, but also a complex, iterative and practice-oriented art. Nonetheless, these oppositions may tend to interrogate...

Alliances avec des concurrents, participation des clients et des fournisseurs aux tous premiers stades d'une innovation ou encore partenariats avec des Etats, les exemples de coopération des entreprises avec leur environnement sont toujours plus nombreux ; ces partenariats peuvent même au...

The emergence of the concept of ’sustainable development’leads companies to redefine the notion of performance and to implement practices to manage it.An exploratory research, undertaken in five multinational companies, highlights changes in their management systems and shows that companies...

The strategic value-curve approach has been widely acclaimed for at least ten years as a major innovation in the strategic field ; it meets a great success in many industries, based on its authors’ –Kim & Mauborgne- promise to make the competition irrelevant. The approach relies on a graphic...