Plastics have long been considered useful, providing such economic advantages as reduced cost and social benefits like increased hygiene and the preservation of food. However, plastic products have greatly contributed to climate change. Half of all plastic produced is single use. The discarded...

Structured Abstract Subject Area Marketing Management, Consumer Behavior. Study Level This case is suitable to be used in advanced undergraduate and MBA/MSc level. Case Overview This case highlights the initiative taken by Malaysian government in order to launch and implement “No Plastic...