Purpose – The key objective of this research is to investigate the relationship between party member activity-levels and perceptions of their party’s political market orientation. Specifically, it aims to scrutinise the differences in the interplay of attitudinal and behavioural aspects of...

This article develops a conceptual framework and measurement model of political market orientation (PMO). The relationships between different behavioural aspects of PMO and the attitudinal influences of such behaviour are analysed, and the study includes structural equation modelling to test...