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Factors responsible behind political brand preference : an empirical study on Indian voters
Banerjee, Saikat; Chaudhuri, Bibek Ray - In: Marketing intelligence & planning 34 (2016) 4, pp. 559-582
Persistent link: https://www.econbiz.de/10011571128
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Brand love and party preference of young political consumers (voters)
Banerjee, Saikat; Chaudhuri, Bibek Ray - In: International review on public and non-profit marketing 19 (2022) 3, pp. 475-503
Persistent link: https://www.econbiz.de/10013435728
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The paradox of youth's online political party brand engagement on Facebook : a congruity theory perspective
Jamwal, Mohit; Saini, Munish; Banerjee, Saikat - In: International review on public and non-profit marketing 21 (2024) 2, pp. 313-339
Persistent link: https://www.econbiz.de/10015080786