Investor behavior was shown to be considerably different when the risk-return tradeoff is presented by experience sampling as opposed to a descriptive communication. We analyze the persistency of this difference in a setting in which investors are faced with multiple decisions over time and are...

Most textbook finance literature assumes risk to be the standard deviation of returns (volatility), which is not only used by academics but also financial advisors, regulators and more. This paper comprehensively examines whether volatility is consistent with investors’ actual perception of...

In 1995, Benartzi and Thaler introduced the concept myopic loss aversion to explain the equity premium puzzle. They provided empirical evidence to support their arguments. Recently, Durand, et al. criticized this empirical analysis. They propose an approach which not only rejects the...

We analyze different investment strategies by comparing them over a variety of investment horizons. As expected Utility Theory cannot explain the attractiveness of empirically observed strategies, we apply a behavioral approach instead. In particular, we assess attractiveness from the viewpoint...