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The effect of marketing investment on firm value and systematic risk

Mousa, Musaab; Nosratabadi, Saeed; Sági, Judit; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/64, pp. 1-17

Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers. Companies consider marketing costs as a type of investment and expect this investment to be returned to the company in the form of profit. On the other hand, companies adopt different...

Persistent link: https://www.econbiz.de/10012490435

Erfolgsfaktoren von Konglomeraten

Laucher, Stefan - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002509247

Investment recovery : understanding the book value vs. fair market value of an asset

Slater, Robert; Shea, Vincent - In: Journal of business case studies 9 (2013) 5, pp. 405-413

Persistent link: https://www.econbiz.de/10010198561

(Asset) pricing the business cycle

Yashiv, Eran - 2023

Persistent link: https://www.econbiz.de/10014365302

Valuing illiquid and "hard to value" assets

Larsen, David L. - In: Journal of securities operations & custody 6 (2014) 3, pp. 234-239

Persistent link: https://www.econbiz.de/10010345138

Can size-, industry-, and leverage-adjustment of valuation ratios benefit the value investor?

Pätäri, Eero J.; Karell, Ville; Luukka, Pasi - In: International journal of business innovation and research 11 (2016) 1, pp. 76-109

Persistent link: https://www.econbiz.de/10011667601

On a long-term investment strategy in a stock market

He, Guanming; Li, Zhichao; Shen, Dongxiao - 2024

Persistent link: https://www.econbiz.de/10015047602

When rain matters! : investments and value relevance

Rao, Sandeep; Koirala, Santosh; Thapa, Chandra; … - In: The journal of corporate finance : contracting, … 73 (2022), pp. 1-28

Persistent link: https://www.econbiz.de/10013209858

Business Valuation and Company Value : New Qualitative Approaches Considering Business and Financial Risks

Brusov, Petr N.; Filatova, Tatiana - 2025

Introduction -- The capital asset pricing model (CAPM) & CAPM 2.0 -- The Arbitrage Pricing Theory (APT) -- Capital … Structure -- Modigliani–Miller Theory -- The Modigliani–Miller theory with arbitrary frequency of payment of tax on profit … -- Modification of the Modigliani–Miller theory for the case of advance tax on profit payments -- How Frequently Should Companies Pay …

Persistent link: https://www.econbiz.de/10015416349

The effect of straight-line and accelerated depreciation rules on risky investment decisions : an experimental study

Ackermann, Hagen; Fochmann, Martin - 2014

straight-line depreciation can increase the willingness to invest as hypothesized by theory. Additionally, we are able to …The aim of this study is to analyze how depreciation rules influence the decision behavior of investors. For this …

Persistent link: https://www.econbiz.de/10010344890