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Examining manufacturer concentration metrics in consumer packaged goods
Tanusondjaja, Arry; Dunn, Steven; Miari, Christopher - In: International journal of market research 63 (2021) 4, pp. 471-493
Persistent link: https://www.econbiz.de/10012593925
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Branding consistency across product portfolios in the wine industry
Jeffery, Tayla; Hirche, Martin; Faulkner, Margaret; … - In: International journal of wine business research 36 (2024) 4, pp. 473-488
Persistent link: https://www.econbiz.de/10015326973
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Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry; Nenycz-Thiel, Magda; Dawes, John; … - In: Journal of retailing and consumer services 41 (2018), pp. 211-217
Persistent link: https://www.econbiz.de/10011808591
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Are there generalizable patterns in line extension performance?
Victory, Kirsten; Tanusondjaja, Arry; Dawes, John; … - In: The journal of product & brand management 33 (2024) 6, pp. 733-744
Persistent link: https://www.econbiz.de/10015165274
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SKU performance and distribution : a large-scale analysis of the role of product characteristics with store scanner data
Hirche, Martin; Greenacre, Luke; Nenycz-Thiel, Magda; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581874
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Predicting under- and overperforming SKUs within the distribution-market share relationship
Hirche, Martin; Farris, Paul W.; Greenacre, Luke; Quan, … - In: Journal of retailing 97 (2021) 4, pp. 667-714
Persistent link: https://www.econbiz.de/10013270711