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Inhibitions and implications associated with celebrity participation in health-related social marketing : an exploratory research focused on HIV prevention in Portugal

Casais, Beatriz; Proença, João F. - In: Health marketing quarterly 29 (2012) 3, pp. 206-222

Persistent link: https://www.econbiz.de/10009657683

As conferências FEP-U. Porto com os ministros das finanças desde o 25 de abril de 1974 : assumir a responsabilidade pelo passado ; projetar o futuro

Proença, João F. (contributor) - 2013 - 1. ed.

Persistent link: https://www.econbiz.de/10010258613

Motivation among hospital volunteers : an empirical analysis in Portugal

Ferreira, Marisa R.; Proença, Teresa; Proença, João F. - In: International review on public and non-profit marketing 9 (2012) 2, pp. 137-152

Persistent link: https://www.econbiz.de/10009632031

Corporate social responsibility practices and motivations in a peripheral country : two Portuguese illustrative cases

Proença, João F.; Branco, Manuel Castelo - In: Corporate governance : the international journal for … 14 (2014) 2, pp. 252-264

Persistent link: https://www.econbiz.de/10010373797

A comparison of users and non-users of banking self-service technology in Portugal

Proença, João F.; Rodrigues, Maria Antónia - In: Managing service quality : MSQ ; an international journal 21 (2011) 2, pp. 192-210

Persistent link: https://www.econbiz.de/10008988080

The impact of the internet upon bank marketing

Proença, João F.; Martins Silva, Marta; Fernandes, Teresa - In: Journal of financial services marketing : JFSM 15 (2010/11) 2, pp. 160-175

Persistent link: https://www.econbiz.de/10009563153

Strategic planning and organizational effectiveness in social service organizations in Portugal

Ferreira, Marisa R.; Proença, João F. - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 1-21

This study aims to understand the reality of social service organizations, the level of implementation of strategic planning as well as the impact of its application on organizational effectiveness. Firstly, we will group organizations in clusters according to the level of strategic planning...

Persistent link: https://www.econbiz.de/10011540672

Growing pains : shifting from a traditional business model - a case study

Ferreira, Marisa R.; Silva, Carina; Casais, Beatriz - In: Management strategies for sustainability, new knowledge …, (pp. 252-267). 2022

Persistent link: https://www.econbiz.de/10012888434

"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance

Casais, Beatriz; Sousa, Bruno - In: World review of entrepreneurship, management and … 15 (2019) 1/2, pp. 29-41

Persistent link: https://www.econbiz.de/10012027564

Consumer perception of brand repositioning through benefit diversification and intensity of use : the case of Pedras

Rodrigues, Francisca Quintas; Casais, Beatriz - In: Cases on digital strategies and management issues in …, (pp. 77-90). 2022

Persistent link: https://www.econbiz.de/10012814142