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Redefining the bottom of the pyramid from a marketing perspective
Yurdakul, Dicle; Atik, Deniz; Dholakia, Nikhilesh - In: Marketing theory 17 (2017) 3, pp. 289-303
Persistent link: https://www.econbiz.de/10011824981
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Coping with poverty through internationalization and resistance : the role of religion
Yurdakul, Dicle; Atik, Deniz - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 321-336
Persistent link: https://www.econbiz.de/10011561588