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~subject:"Poverty reduction"
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Poverty reduction
India
64
Indien
55
Consumer behaviour
37
Konsumentenverhalten
35
Relationship marketing
22
Beziehungsmarketing
21
Marketing
18
Marketing management
18
Marketingmanagement
18
Salespeople
18
Verkaufspersonal
18
Low income
17
Niedrigeinkommen
17
Developing countries
14
Entwicklungsländer
14
Emerging economies
13
Schwellenländer
13
Corporate social responsibility
10
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9
Armutsbekämpfung
8
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Markenartikel
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Customer satisfaction
6
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6
Entrepreneurship approach
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Social web
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Zielgruppe
6
Armut
5
Betriebliche Wertschöpfung
5
Brand management
5
Business start-up
5
Customer orientation
5
Emotion
5
Generika
5
Kundenzufriedenheit
5
Lieferantenmanagement
5
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English
8
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Singh, Ramendra
8
Ali, Saiyed Wajid
1
Bakshi, Madhupa
1
Bharadwaj, Apoorva
1
Chatterjee, Ravi
1
Dash, Rupanwita
1
Dwivedi, Prabhat
1
Khare, Apoorv
1
Ranjan, Kumar Rakesh
1
Rohit, Sudeep
1
Shinde, Rajesh
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Shukla, Yupal
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Tyagi, Nikita
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Decision
2
Decision : official journal of Indian Institute of Management Calcutta
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing to the poor : creating value
1
The journal of services marketing
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ECONIS (ZBW)
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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
2
Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra
;
Shinde, Rajesh
;
Bakshi, Madhupa
-
2019
Persistent link: https://www.econbiz.de/10012105331
Saved in:
3
Conflict-induced entrepreneurial resilience, self-efficacy and the new social compact : a study of BoP micro-entrepreneurs in conflict zones
Singh, Ramendra
;
Wani, Tahir
;
Ali, Saiyed Wajid
;
Khare, …
- In:
Decision : official journal of Indian Institute of …
48
(
2021
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10012663995
Saved in:
4
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
5
Marketing to the poor : creating value
Singh, Ramendra
(
ed.
);
Wani, Tahir A.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014023312
Saved in:
6
Wellbeing implications of BoP marketing : a service ecosystem approach
Shukla, Yupal
;
Singh, Ramendra
;
Dwivedi, Prabhat
; …
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 883-894
Persistent link: https://www.econbiz.de/10014333404
Saved in:
7
Micro-entrepreneurship as a bottom-up approach for poverty eradication and sustainable development : an understanding of marketing exchange system to the poor
Wani, Tahir Ahmad
;
Singh, Ramendra
;
Tyagi, Nikita
- In:
Marketing to the poor : creating value
,
(pp. 113-130)
.
2022
Persistent link: https://www.econbiz.de/10014312220
Saved in:
8
BOP research meets macromarketing : content analysis of BOP-related research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
- In:
Decision
44
(
2017
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011703067
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