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preferences. We obtain a uniquely comprehensive characterization of donation motives using an experiment that varies treatments … using targeted give-aways to certain donors. A simpler fundraising strategy using only the social dimension of donor …
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the set pre-selected by the experimenter. We explore preferences for redistribution and efficiency in an experiment on …
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experiment with marine resource users in Indonesia. Individuals participate in a real effort task to earn money and are faced … segmentation of the target audience, not by the type of charity but by the mechanism which motivates their donation behavior. …
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associated with the particular charity featured in a donation-based promotion) on consumers’ preferences for these two types of …-construal are attenuated if (1) the donation-based promotion does not involve a charity that is identity-congruent or (2) a cause … charity efficiency and product type for these self-construal effects. In addition to demonstrating how multiple identities …
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