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Attribute resemblance and preference for products : moderating effect of attribute familiarity
Suk, Kwanho - In: Asia marketing journal 25 (2023) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10014309166
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To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Yoon, Song-oh; Suk, Kwanho; Lee, Seon Min; Park, Eun Young - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10009125078
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The influence of price presentation order on consumer choice
Suk, Kwanho; Lee, Jiheon; Lichtenstein, Donald R. - In: Journal of marketing research : JMR 49 (2012) 5, pp. 708-717
Persistent link: https://www.econbiz.de/10009659286
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The moderating role of decision task goals in attribute weight convergence
Suk, Kwanho; Yoon, Song-oh - In: Organizational behavior and human decision processes : … 118 (2012) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10009544337