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Are consumers' perceptions of price-quality relationships well calibrated?
Boyle, Peter J.; Lathrop, E. Scott - In: International journal of consumer studies 33 (2009) 1, pp. 58-63
Persistent link: https://www.econbiz.de/10003809949
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Price-quality relationships for products with and without private labels
Boyle, Peter J. - In: Advances in National Brand and Private Label Marketing …, (pp. 70-73). 2022
Persistent link: https://www.econbiz.de/10013281244
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Perceptions of product longevity: will it keep going and going ...?
Boyle, Peter J.; Lathrop, E. Scott - In: Journal of customer behaviour 7 (2008) 3, pp. 201-213
Persistent link: https://www.econbiz.de/10003774606