Narrow search
Showing 1 - 4 of 4
Cover Image
Resale pricing in franchised stores : a franchisor perspective
Perrigot, Rozenn; Basset, Guy - In: Journal of retailing and consumer services 43 (2018), pp. 209-217
Persistent link: https://www.econbiz.de/10011883201
Cover Image
Resale prices in franchising : insights from franchisee perspectives
Perrigot, Rozenn; Basset, Guy; Meiseberg, Brinja - In: The journal of product & brand management 25 (2016) 7, pp. 663-675
Persistent link: https://www.econbiz.de/10011616254
Cover Image
Franchisees’ Resale Price Policy Facing Legal, Contractual and Professional Constraints: Insights from European and French Perspectives
Basset, Guy; Perrigot, Rozenn - In: Economic and legal issues in competition, intellectual …, (pp. 119-142). 2015
Purpose The subject of resale pricing is a hot topic in franchising, due to its links with chain homogeneity and franchisee autonomy. The franchisee is bound by current legislation and regulations, in addition to respecting the franchise contract clauses, to the extent that they are lawful, and...
Persistent link: https://www.econbiz.de/10015367764
Cover Image
Franchisees' resale price policy facing legal, contractual and professional constraints : insights from European and French perspectives
Basset, Guy; Perriogot, Rozenn - 2015
Persistent link: https://www.econbiz.de/10011691373