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~subject:"Preisdifferenzierung"
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Preisdifferenzierung
Theorie
46
Theory
46
Consumer behaviour
30
Konsumentenverhalten
30
Game theory
22
Competition
21
Wettbewerb
21
Spieltheorie
19
Price discrimination
16
Marketing management
13
Marketingmanagement
13
Product differentiation
12
Produktdifferenzierung
12
Preiswettbewerb
11
Price competition
11
USA
11
United States
11
Brand
9
Markenartikel
9
Market entry
9
Pricing strategy
9
Markteintritt
8
New product development
8
Preismanagement
8
Produktentwicklung
8
Advertising effects
7
Illegaler Handel
7
Illicit trade
7
Innovation
7
Markenrecht
7
Trademark law
7
Werbewirkung
7
Beziehungsmarketing
6
Food retailing
6
Lebensmitteleinzelhandel
6
Market segmentation
6
Marktsegmentierung
6
Oligopol
6
Oligopoly
6
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2
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1
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Book / Working Paper
10
Article
4
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9
Graue Literatur
9
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9
Working Paper
9
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4
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4
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English
14
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Soberman, David A.
10
Parker, Philip M.
5
Borzekowski, Ron
3
Taragin, Charles
3
Thomadsen, Raphael
3
Coughlan, Anne T.
2
Iyer, Ganesh
2
Pazgal, Amit I.
2
Cohen-Vernik, Dinah
1
Villas-Boas, J. Miguel
1
Villas-Boas, Miguel
1
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Faculty & research / Insead : working paper series
8
FEDS Working Paper
1
Finance and economics discussion series
1
International journal of industrial organization
1
Journal of retailing
1
Marketing science
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
14
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1
Behavior-based discrimination : is it a winning play, and if so, when?
Pazgal, Amit I.
;
Soberman, David A.
- In:
Marketing science
27
(
2008
)
6
,
pp. 977-994
Persistent link: https://www.econbiz.de/10003791500
Saved in:
2
Price adjustment policy with partial refunds
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 507-526
Persistent link: https://www.econbiz.de/10011790716
Saved in:
3
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
Saved in:
4
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/39/MKT
Persistent link: https://www.econbiz.de/10001719483
Saved in:
5
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
6
Private labels : psychological versioning of typical consumer products
Soberman, David A.
;
Parker, Philip M.
- In:
International journal of industrial organization
22
(
2004
)
6
,
pp. 849-861
Persistent link: https://www.econbiz.de/10002149776
Saved in:
7
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
8
Strategic segmentation using outlet malls
Coughlan, Anne T.
(
contributor
); …
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379272
Saved in:
9
The economics of quality-equivalent store brands
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
Saved in:
10
Private labels : psychological versioning of typical consumer products
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380576
Saved in:
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