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~subject:"Preismanagement"
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Preismanagement
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Gaul, Wolfgang
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Der Markt : international journal of marketing
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Management international review : mir ; journal of international business
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Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Selected papers of the Symposium on Operations Research (SOR'96) : Braunschweig, September 3 - 6, 1996
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ECONIS (ZBW)
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Zur Charakterisierung von Preisspielräumen
Gaul, Wolfgang
;
Löffler, Michael
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
11
,
pp. 1056-1074
Persistent link: https://www.econbiz.de/10001422603
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2
Multiperiod price optimization in oligopolies considering reference price effects
Löffler, Michael
- In:
Selected papers of the Symposium on Operations Research …
,
(pp. 353-358)
.
1997
Persistent link: https://www.econbiz.de/10001320986
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3
Paneuropäische Tendenzen in der Preispolitik : eine empirische Studie
Gaul, Wolfgang
- In:
Der Markt : international journal of marketing
32
(
1993
)
4
,
pp. 189-204
Persistent link: https://www.econbiz.de/10001155936
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4
Pricing in international marketing and Western European economic integration
Gaul, Wolfgang
- In:
Management international review : mir ; journal of …
34
(
1994
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10001161082
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5
Product line optimization as a two stage problem
Stauss, Bernd
;
Gaul, Wolfgang
- In:
Operations research proceedings 2004 : selected papers …
,
(pp. 246-253)
.
2005
Persistent link: https://www.econbiz.de/10002851412
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6
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
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