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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
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Mild, Andreas
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Natter, Martin
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Taudes, Alfred
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Marketing : ZFP ; journal of research and management
2
European journal of operational research : EJOR
1
European retail research
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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ECONIS (ZBW)
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1
Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin
;
Reutterer, Thomas
;
Mild, Andreas
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 46-53
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003854945
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2
Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DIY-Handel
Natter, Martin
;
Reutterer, Thomas
;
Mild, Andreas
; …
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
4
,
pp. 260-268
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003391539
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3
Bundling decisions in supply chains
Chakravarty, Amiya K.
;
Mild, Andreas
;
Taudes, Alfred
- In:
European journal of operational research : EJOR
231
(
2013
)
3
,
pp. 617-630
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009787383
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4
Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools
Natter, Martin
;
Mild, Andreas
;
Wagner, Udo
;
Taudes, Alfred
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 195-210
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003522891
Saved in:
5
Retail revenue management
Mild, Andreas
;
Natter, Martin
;
Reuterer, Thomas
; …
- In:
European retail research
23
(
2009
)
2
,
pp. 89-106
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003938261
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