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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
129
Konsumentenverhalten
127
Einzelhandel
66
Retail trade
65
OECD countries
45
OECD-Staaten
45
Beziehungsmarketing
39
Relationship marketing
39
Marketing
38
Theorie
36
Theory
36
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31
Fiscal policy
31
USA
30
United States
30
Marketingmanagement
29
Marketing management
28
Advertising
22
Werbung
21
Artificial intelligence
19
Fiscal consolidation
18
Haushaltskonsolidierung
18
Internet marketing
18
Künstliche Intelligenz
18
Ladengestaltung
18
Online-Marketing
18
Store design
18
Sales promotion
17
Welt
17
World
17
Customer satisfaction
16
Dienstleistungsqualität
16
Kundenzufriedenheit
16
Pricing strategy
16
Service quality
16
Advertising effects
15
Perception
15
Verkaufsförderung
15
Wahrnehmung
15
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English
16
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Grewal, Dhruv
14
Roggeveen, Anne L.
4
Compeau, Larry D.
3
Biswas, Abhijit
2
Guha, Abhijit
2
Levy, Michael
2
Raghubir, Priya
2
Suri, Rajneesh
2
Verma, Swati
2
Banerjee, Somak
1
Brosh, Gili
1
Chandrashekaran, Rajesh
1
Coulter, Keith S.
1
Esteva, Eduardo
1
Gauri, Dinesh Kumar
1
González, Eva M.
1
Heiman, Amir
1
Iyer, Gopalkrishnan R.
1
Kohli, Chrianjeev
1
Kukar-Kinney, Monika
1
Lindsey-Mullikin, Joan
1
Monroe, Kent B.
1
Motyka, Scott
1
Nordfält, Jens
1
Ofir, Chezy
1
Puccinelli, Nancy M.
1
Rothenberger, Sandra
1
Trivedi, Minakshi
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Journal of retailing
6
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
New directions in behavioral pricing research
1
Pricing perspectives : marketing and management implications of new theories and applications
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ECONIS (ZBW)
16
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1
Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
Saved in:
2
Valuing new currencies : a framework for future research
Raghubir, Priya
- In:
New directions in behavioral pricing research
,
(pp. 1-28)
.
2024
Persistent link: https://www.econbiz.de/10014635447
Saved in:
3
Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy
;
Raghubir, Priya
;
Brosh, Gili
;
Monroe, Kent B.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
Saved in:
4
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
Saved in:
5
Evolving pricing practices : the role of new business models
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 510-513
Persistent link: https://www.econbiz.de/10010217470
Saved in:
6
The contingent effects of semantic price cues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Saved in:
7
Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.
;
Grewal, Dhruv
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
Saved in:
8
Babson pricing conference
Grewal, Dhruv
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010429337
Saved in:
9
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
10
Exploring the role of information and trust in price fairness judgments
Rothenberger, Sandra
;
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
- In:
Pricing perspectives : marketing and management …
,
(pp. 147-158)
.
2008
Persistent link: https://www.econbiz.de/10003775071
Saved in:
1
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