Narrow search
Showing 1 - 7 of 7
Cover Image
An insight into pay-what-you-want pricing
Roy, Rajat - In: Marketing intelligence & planning 33 (2015) 5, pp. 733-748
Persistent link: https://www.econbiz.de/10011447599
Cover Image
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: Marketing intelligence & planning 34 (2016) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
Cover Image
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Cover Image
How self-construal guides preference for partitioned versus combined pricing
Das, Gopal; Roy, Rajat - In: Journal of business research : JBR 101 (2019), pp. 152-160
Persistent link: https://www.econbiz.de/10012103227
Cover Image
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal; Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 116 (2020), pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Cover Image
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat; Das, Gopal - In: Journal of business research : JBR 139 (2022), pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Cover Image
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029