In this paper, we study a regretful seller’s problem of selling a fixed number of goods over a finite and known time horizon. The seller engages in counterfactual thinking to compare her selected price with other forgone alternatives. If a forgone alternative (ex post) generates a better...

This short paper considers a fairly standard pricing problem for information goods. Interestingly, we find that for a family of willingness to pay distributions, the mean serves as an upper bound for the optimal price. This result provides a simple guideline for pricing information goods,...