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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
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Heiman, Amir
2
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Fibich, Gadi
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Journal of retailing
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The economics of demonstrations : the effect of competition on demonstration and pricing strategies
Heiman, Amir
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 351-363
Persistent link: https://www.econbiz.de/10008796179
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2
Optimal price promotion in the presence of asymmetric reference-price effects
Fibich, Gadi
;
Gavious, Arieh
;
Lowengart, Oded
- In:
Managerial and decision economics : MDE ; the …
28
(
2007
)
6
,
pp. 569-577
Persistent link: https://www.econbiz.de/10003543759
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3
Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy
;
Raghubir, Priya
;
Brosh, Gili
;
Monroe, Kent B.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
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