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Asymmetric tourist response to price : loss aversion segmentation
Nicolau, Juan L. - In: Journal of travel research : a quarterly publication of … 51 (2012) 5, pp. 568-576
Persistent link: https://www.econbiz.de/10009621005
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Direct versus indirect channels : differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product
Nicolau, Juan L. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 260-278
Persistent link: https://www.econbiz.de/10009718529
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Price promotions effects of virtue and vice products
Parreño-Selva, Josefa; Más Ruiz, Francisco José; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
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Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
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The free breakfast effect : an experimental approach to the zero price model in tourism
Nicolau, Juan L.; Sellers, Ricardo - In: Journal of travel research : a quarterly publication of … 51 (2012) 3, pp. 243-249
Persistent link: https://www.econbiz.de/10009547206
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Tourism market segmentation based on price sensitivity : finding similar price preferences on tourism activities
Masiero, Lorenzo; Nicolau, Juan L. - In: Journal of travel research : a quarterly publication of … 51 (2012) 4, pp. 426-435
Persistent link: https://www.econbiz.de/10009568670
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Price determinants of sharing economy based accommodation rental : a study of listings from 33 cities on Airbnb.com
Wang, Dan; Nicolau, Juan L. - In: International journal of hospitality management 62 (2017), pp. 120-131
Persistent link: https://www.econbiz.de/10011702711