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Supply chain coordination through cooperative advertising with reference price effect

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Persistent link: https://www.econbiz.de/10009682175

Pricing and advertisement in a manufacturer-retailer supply chain

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Optimal bundling of platform memberships under horizontal cooperation

Zhang, Xingping; Yang, Feng; Hu, Yaqin; Huang, Zhimin - In: Applications of management science : Vol. 21, (pp. 101-127). 2022

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Vertical cooperative advertising in a manufacturer-retailer supply channel

Li, Susan X.; Huang, Zhimin; Ashley, Allan - In: Applications of management science: in productivity, …, (pp. 157-173). 2006

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Vertical Cooperative Advertising in a Manufacturer–Retailer Supply Channel

Li, Susan X.; Huang, Zhimin; Ashley, Allan - In: Applications of management science: in Productivity, …, (pp. 157-173). 2006

Recent market structure reviews have shown a shift of retailing power from manufacturers to retailers. Retailers have equal or even greater power than a manufacturer when it comes to retailing. Based on this new market phenomenon, we intend to explore the role of vertical cooperative (co-op)...

Persistent link: https://www.econbiz.de/10015385693

An analysis of three pricing strategies for digital music products

Chen, Jingxian; Liang, Liang; Mukhopadhyay, Samar K.; … - In: Journal of the Operational Research Society 73 (2022) 12, pp. 2717-2731

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National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference

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Dynamic pricing and channel efficiency in the presence of the cost learning effect

Xu, Ke; Chiang, Wei-yu Kevin; Liang, Liang - In: International transactions in operational research : … 18 (2011) 5, pp. 579-604

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Optimal pricing strategy based on market segmentation for service products using online reservation systems : an application to hotel rooms

Guo, Xiaolong; Ling, Liuyi; Yang, Chenchen; Li, Zhaoqiong; … - In: International journal of hospitality management 35 (2013), pp. 274-281

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A two-period pricing model with group-buying

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