The increasing pervasiveness of social networks allows users to share purchase behaviors with their online friends. In the present study, we examine optimal pricing strategies of a monopolistic firm using an analytical model that accounts for behavioral observational learning in social networks....

As the amount of online content explodes, mobile network operators (MNOs) are investigating new business models that encourage content providers (CPs) to sponsor data for consumers. We analyze this recent phenomenon using an incomplete information game-theoretical model, where the MNO does not...

In e-commerce platforms, consumers rely heavily on product reviews, sales volume, and number of product page visits to infer product quality. The past decade witnessed an explosive growth of seller-initiated quality misrepresentation by using fake reviews, fake sales volume, and fake clicks to...

Two commonly used pricing models in the supplier-retailer setting are the agency pricing model and the wholesale pricing model. In the agency pricing model, the supplier sets the price, whereas in the wholesale pricing model, the price is set by the retailer. In this paper, we focus on the...

The development of Internet brought in revolutions in pricing models in the digital music industry. Currently, there are three common schemes to sell digital music: ownership, subscription and mixed pricing models. Our paper aims to explore and compare the three pricing models. Through a...

This paper studies social learning and optimal pricing in the presence of location-based social networks, such as Foursquare. We provide an analytic model to resolve the following questions: (1) What is the optimal pricing strategy in location-based networks? (2) How do different pricing...