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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
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Bambauer-Sachse, Silke
8
Gierl, Heribert
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Massera, Laura
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Young, Ashley
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of retailing and consumer services
2
Der Markt : international journal of marketing
1
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ECONIS (ZBW)
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Are temporally reframed prices really advantageous? : a more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke
;
Mangold, Sabrina Christina
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 451-457
Persistent link: https://www.econbiz.de/10003906177
Saved in:
2
Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
5
,
pp. 482-502
Persistent link: https://www.econbiz.de/10003772469
Saved in:
3
Wirken partitionierte Preise wirklich günstiger als Komplettpreise?
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Der Markt : international journal of marketing
47
(
2008
)
3
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003776585
Saved in:
4
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
5
Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 63-73
Persistent link: https://www.econbiz.de/10011388073
Saved in:
6
Effects of price promotions on purchase intentions in post-promotion periods
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Die Unternehmung : Swiss journal of business research …
72
(
2018
)
2
,
pp. 126-145
Persistent link: https://www.econbiz.de/10011871317
Saved in:
7
Consumers' intentions to spread negative word of mouth about dynamic pricing for services : role of confusion and unfairness perceptions
Bambauer-Sachse, Silke
;
Young, Ashley
- In:
Journal of service research
27
(
2024
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10014580513
Saved in:
8
Customer cognitive appraisals of differential and dynamic pricing
Bambauer-Sachse, Silke
;
Young, Ashley
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 3-12
Persistent link: https://www.econbiz.de/10013473076
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