Showing 1 - 10 of 15
while adding value for feeder cattle buyers. However, questions remain regarding the marginal returns from marketing …
Persistent link: https://www.econbiz.de/10009442991
This research investigates the effects of an extreme value (outlier) on a consumer’s reference price, and ultimately, the consumer’s choice. In a controlled experiment two hundred Bryant University students were presented with a choice task to select a cell phone plan from a set of plans...
Persistent link: https://www.econbiz.de/10009450239
Germany is relatively low. Based on that observation, implications for the management are discussed.  …
Persistent link: https://www.econbiz.de/10014895815
Purpose – Current research on industrial management strategy is mostly directed at industrial end customers. In doing … marketing managers are thus well advised to invest in brand building to positively impact industrial retailer choice, rather … implication, it is suggested that industrial marketing executives should invest in brand building to positively impact industrial …
Persistent link: https://www.econbiz.de/10014906683
Previous research has estimated price effects of meat packing plant closings and openings. However, none have been done for plants opening or closing during the last 20 years ago when concentration in meatpacking increased rapidly. Plant openings and closings affect industry slaughtering...
Persistent link: https://www.econbiz.de/10005503836
The primary purpose of this paper is to provide updated estimates of domestic own-price, cross-price and income elasticities of demand and estimated price elasticities of supply for various California commodities. Flexible functional forms including the Box-Cox specification and the nonlinear...
Persistent link: https://www.econbiz.de/10005513644
To identify the value consumers place on observable characteristics of fresh beef products, primary data were collected on over 1,350 packages of beef from 66 randomly selected grocery stores located in three metropolitan areas--Oklahoma City and Tulsa, Oklahoma, and Denver, Colorado. Estimated...
Persistent link: https://www.econbiz.de/10005525396
while adding value for feeder cattle buyers. However, questions remain regarding the marginal returns from marketing …
Persistent link: https://www.econbiz.de/10005536784
Farmers buying plant food from cooperatives paid 8 percent less per ton than those buying from other firms. On the average, farmers paid $361 per ton of nutrient from cooperatives in 1975, compared with the $392 they paid noncooperatives. This price differential of $31 a ton saved cooperative...
Persistent link: https://www.econbiz.de/10010878834
For many companies, raising prices can result in customer defections and reduced volumes. The right strategy for increasing prices can result in increased customer satisfaction and fewer defections. Several approaches for raising prices involve changing the customer value proposition at the same...
Persistent link: https://www.econbiz.de/10014844972