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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
11
Konsumentenverhalten
10
Verbraucher
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Decision
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Entscheidung
6
Marktforschung
6
Theorie
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Theory
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USA
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United States
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Vereinigte Staaten
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Decision making
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Dynamic choice
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Haushaltsrechnung
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Loyalty program
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Markenartikel
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Preismanagement
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Price premium
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Verhaltensforschung
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Werbung
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decision support systems
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forecasting
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1986
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Absatztechnik
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Advertising
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Assortment
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Aussenwirtschaftsforschung
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Belgien
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Belgium
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Betriebsbeschaffungswesen
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Betriebswirtschaftsstudium
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Beziehungsmarketing
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Brand management
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Chicago <Ill., 1969>
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Hoch, Stephen J.
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Redden, Joseph P.
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Sayman, Serdar
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European journal of marketing : EJM
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The journal of product & brand management
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ECONIS (ZBW)
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Simplifying difficult calculations : consumer choice of two-part tariffs
Redden, Joseph P.
;
Hoch, Stephen J.
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 549-556
Persistent link: https://www.econbiz.de/10010217474
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Dymanics of price premiums in loyalty programs
Sayman, Serdar
;
Hoch, Stephen J.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
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