Hernandez, Manuel A.; Sengupta, Anirban; Wiggins, Steven N. - In: Pricing behavior and non-price characteristics in the …, (pp. 11-53). 2012
Firms with linear pricing offer their customers the same price for each unit of a good or service. Anything else is nonlinear pricing. Nonlinear pricing in imperfect markets indicates a fundamental asymmetry in information between firms and consumers. Consumers are commonly expected to exhibit...