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In this paper, we argue that pricing is all about price changes, and that the costs of price changes are often simultaneously subtle and substantial. We discuss a framework to deal with the dynamics of changing prices. This framework incorporates customer interpretations of price changes, an...
Persistent link: https://www.econbiz.de/10014029692
In this paper, we argue that pricing is all about price changes, and that the costs of price changes are often simultaneously subtle and substantial. We discuss a framework to deal with the dynamics of changing prices. This framework incorporates customer interpretations of price changes, an...
Persistent link: https://www.econbiz.de/10014029845
Temporary price promotions, or sales, are common in many markets. Using retail scanner data, I find that manufacturers, not retailers, control the timing of sales, while retailers exercise some control over the magnitude of the price decrease. I also find that observed sale policy is more...
Persistent link: https://www.econbiz.de/10014235571
Online shops could offer each website customer a different price. Such personalised pricing can lead to advanced forms of price discrimination based on individual characteristics of consumers, which may be provided, obtained, or assumed. An online shop can recognise customers, for instance...
Persistent link: https://www.econbiz.de/10012933398
We study the relationship between prices and market structure in geographically isolated markets that are exposed to large demand shocks. The temporal variation in market size allows us to overcome the classical endogeneity bias in standard concentration-performance regressions. We find evidence...
Persistent link: https://www.econbiz.de/10013077861
Firms in many industries may obtain superior knowledge of customer preferences, whereas customers often need costly efforts to learn their match values. In this pa-per, we examine the optimal pricing strategies for a firm with superior knowledge, when customers can reduce information asymmetry...
Persistent link: https://www.econbiz.de/10013309116
In the electronic commerce market, the minimum order quantity or the minimum order value constraints are present.A minimum quantity of the commodity bundle or the minimum purchase value are to be ordered to get the commodity with or without discounts offers that is selected to buy.This acts as a...
Persistent link: https://www.econbiz.de/10013235357
This paper addresses the pricing problem of an online service marketplace under asymmetric information. An example is an online learning platform such as Coursera that provides courses from suppliers (in this case, universities) to learners. We focus on the matching function of the marketplace...
Persistent link: https://www.econbiz.de/10012900165
We study an infinite horizon model, where a seller orders his product in batches of fixed size. A sales strategy determines both the order moments and the sales path between these moments. Under some natural conditions on the seller's revenue function, the strategy that maximizes the seller's...
Persistent link: https://www.econbiz.de/10013060419
We analyze the strategic behavior of firms when demand is determined by a rule of thumb behavior of consumers. We assume consumer dynamics where individual consumers follow simple behavioral decision rules governed by imitation and habit as suggested in consumer research. On this basis, we...
Persistent link: https://www.econbiz.de/10003850650