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~subject:"Pricing strategy"
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Pricing strategy
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Kumar, Nanda
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Marketing science
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ECONIS (ZBW)
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Consumer stockpiling and competitive promotional strategies
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science
33
(
2014
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10010337964
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2
Pricing models for online advertising : CPM vs. CPC
Asdemir, Kursad
;
Kumar, Nanda
;
Jacob, Varghese S.
- In:
Information systems research : ISR
23
(
2012
)
3/1/2
,
pp. 804-822
Persistent link: https://www.econbiz.de/10009656034
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3
Price-matching guarantees with endogenous consumer search
Jiang, Juncai
;
Kumar, Nanda
;
Ratchford, Brian Thomas
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3489-3513
Persistent link: https://www.econbiz.de/10011760520
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4
Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science
40
(
2021
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
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