Consumer goods manufacturers usually sell their brands to consumers through common independent retailers. Theoretical research on such channel structures has analyzed the optimal behavior of channel members under alternative assumptions of manufacturer-retailer interaction (Vertical Strategic...

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...

Online retailers widely use prices and reviews, as additional information cues along with thumbnail pictures, when making product recommendations to consumers. They may use both prices and reviews (“dual cues”), either one (“single cue”), or simply display pictures of recommended...