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Pay-What-You-Want – A New Part...
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Pricing strategy
Consumer behaviour
80
Konsumentenverhalten
80
Theorie
54
Theory
54
Preismanagement
52
Experiment
30
Electronic Commerce
22
E-commerce
21
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21
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21
Online retailing
20
Online-Handel
20
Preisdifferenzierung
17
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16
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Marketing
16
Online-Marketing
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Marktforschung
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Produktentwicklung
15
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14
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Auktionstheorie
13
Einzelhandel
13
Price discrimination
13
Retail trade
13
Deutschland
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Germany
12
Marktsegmentierung
12
New product development
12
pay what you want
12
price discrimination
12
social preferences
12
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43
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Spann, Martin
37
Natter, Martin
16
Schmidt, Klaus M.
12
Zeithammer, Robert
10
Stich, Lucas
8
Kim, Ju-Young
6
Krämer, Marius-Florentin
5
Mild, Andreas
4
Skiera, Bernd
3
Taudes, Alfred
3
Völckner, Franziska
3
Wamsler, Julia
3
Bertini, Marco
2
Fischer, Marc
2
Häubl, Gerald
2
Klein, Kristina
2
Koenigsberg, Oded
2
Reiner, Gerald
2
Reiner, Jochen
2
Reutterer, Thomas
2
Tellis, Gerard J.
2
Algesheimer, René
1
Aparicio, Diego
1
Berger, Benedikt
1
Bernhardt, Martin
1
Bijmolt, Tammo H. A.
1
Bornemann, Torsten
1
Chen, Yuxin
1
Dowling, Katharina
1
Drechsler, Salome
1
Drechsler, Wenzel
1
Fantini, Fabrizio
1
Haruvy, Ernan
1
Herrmann, Andreas
1
Hess, Thomas
1
Hruschka, Harald
1
Ilic, Alexander
1
Jap, Sandy D.
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Jin, Ginger Zhe
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Kakatkar, Chinmay
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Books on Demand GmbH <Norderstedt>
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Journal of business research : JBR
4
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3
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2
Discussion papers / Governance and the Efficiency of Economic Systems
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
OR spectrum : quantitative approaches in management
2
Business & information systems engineering
1
CESifo Working Paper Series
1
CESifo working papers
1
Die Betriebswirtschaft : DBW
1
Discussion paper / Centre for Economic Policy Research
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Electronic commerce & digital markets : ecm
1
Electronic markets : the international journal on networked business
1
Essays on the effects of brand names and prices on consumer behavior
1
European journal of marketing : EJM
1
European retail research
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of business economics : JBE
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing
1
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
NBER working paper series
1
Pricing-Forschung in Deutschland
1
Revenue Management
1
Review of managerial science : RMS
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
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ECONIS (ZBW)
52
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1
Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
2
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
3
Pay what you want : a new participative pricing mechanism
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10003815504
Saved in:
4
ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin
;
Ozimec, Ana-Marija
;
Kim, Ju-Young
- In:
Marketing science
34
(
2015
)
6
,
pp. 789-803
Persistent link: https://www.econbiz.de/10011409988
Saved in:
5
Innovationen im Pricing
Kim, Ju-Young
-
2010
Persistent link: https://www.econbiz.de/10003965282
Saved in:
6
The impact of buyer-seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
Kim, Ju-Young
;
Kaufmann, Katharina
;
Stegemann, Manuel
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 409-423
Persistent link: https://www.econbiz.de/10010439152
Saved in:
7
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2008
Persistent link: https://www.econbiz.de/10003762119
Saved in:
8
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2007
Persistent link: https://www.econbiz.de/10003565781
Saved in:
9
Analyse des Gebotsverhaltens im Reverse Pricing
Spann, Martin
- In:
Pricing-Forschung in Deutschland
,
(pp. 199-212)
.
2005
Persistent link: https://www.econbiz.de/10003272521
Saved in:
10
Profit impacts of aggressive and cooperative pricing strategies
Natter, Martin
;
Hruschka, Harald
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 71-83)
.
1996
Persistent link: https://www.econbiz.de/10001319636
Saved in:
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