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~subject:"Pricing strategy"
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Pricing strategy
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Harvard-Business-Manager : das Wissen der Besten
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Fairness perception of ancillary fees : industry differences and communication strategies
Chu, Wujin
;
Lee, Jeongmin
;
Baumann, Christoph
;
Kang, …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012268975
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2
Competing against free
Bryce, David
;
Dyer, Jeffrey H.
;
Hatch, Nile W.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 105-111
Persistent link: https://www.econbiz.de/10009233226
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3
Strategien gegen Gratisanbieter
Bryce, David
;
Dyer, Jeffrey H.
;
Hatch, Nile W.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009234054
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