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Dual effect-based market segmentation and price optimization
Theyson, Sven; Klein, Kristina; Spann, Martin; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659912
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Dual effect-based market segmentation and price optimization
Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
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Separating negative and positive effects of price with choice-based conjoint analyses
Völckner, Franziska; Sattler, Henrik - In: Marketing : journal of research and management 1 (2005) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10002823804
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Methoden zur Messung individueller Zahlungsbereitschaften : ein Überblick zum State of the Art
Völckner, Franziska - In: Journal für Betriebswirtschaft : management review … 56 (2006) 1, pp. 33-60
Persistent link: https://www.econbiz.de/10003337064
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The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 359-377
Persistent link: https://www.econbiz.de/10003758827
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Essays on the effects of brand names and prices on consumer behavior
Klein, Kristina - 2012
Persistent link: https://www.econbiz.de/10009568257
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To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
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Preisschwellen und Deckungsbeitrag : verschenkt der Handel große Potentiale?
Gedenk, Karen - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 51 (1999) 1, pp. 33-59
Persistent link: https://www.econbiz.de/10001253178