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The economics of demonstrations : the effect of competition on demonstration and pricing strategies

Heiman, Amir - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 351-363

Persistent link: https://www.econbiz.de/10008796179

Applying international reference price ‐ Market structure, information seeking and consumer welfare

Lowengart, Oded; Mizrahi, Shlomo - In: International Marketing Review 17 (2000) 6, pp. 525-538

Examines the conditions and different structural settings in which a retailer is likely to apply an international reference price strategy to an imported product. We define the term “international reference price” as an external reference price that reflects the product’s price in...

Persistent link: https://www.econbiz.de/10014827180

Optimal price promotion in the presence of asymmetric reference-price effects

Fibich, Gadi; Gavious, Arieh; Lowengart, Oded - In: Managerial and decision economics : MDE ; the … 28 (2007) 6, pp. 569-577

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Memory-based store price judgments : the role of knowledge and shopping experience

Ofir, Chezy; Raghubir, Priya; Brosh, Gili; Monroe, Kent B. - In: Journal of retailing 84 (2008) 4, pp. 414-423

Persistent link: https://www.econbiz.de/10003794932