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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Allowing consumers to bundle themselves : the profitability of family plans
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science 37 (2018) 6, pp. 953-969
Persistent link: https://www.econbiz.de/10011966233
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Getting a break in bargaining : an upside of time delays
Desai, Preyas; Jindal, Pranav - In: Marketing science 43 (2024) 6, pp. 1260-1278
Persistent link: https://www.econbiz.de/10015197076