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Optimal uniform pricing strategy of a service firm when facing two classes of customers
Zhou, Wenhui; Chao, Xiuli; Gong, Xiting - In: Production and operations management : an international … 23 (2014) 4, pp. 676-688
Persistent link: https://www.econbiz.de/10010364028
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Pricing and rebate strategies for an e-shop with a cashback website
Zhou, Yong-Wu; Cao, Bin; Tang, Qinshen; Zhou, Wenhui - In: European journal of operational research : EJOR 262 (2017) 1, pp. 108-122
Persistent link: https://www.econbiz.de/10011785543
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On the benefit of developing customer profile analysis to implement personalized pricing in a supply chain
Gan, Yanhong; Gao, Xingyu; Zhou, Wenhui; Ke, Siyuan; … - In: Modern supply chain research and applications 6 (2024) 2, pp. 86-100
Purpose - The advanced technology enables retailers to develop customer profile analysis (CPA) to implement personalized pricing. However, considering the efficiency of developing CPA, the benefit to different retailers of implementing more precise personalized pricing remains unclear. Thus,...
Persistent link: https://www.econbiz.de/10014578372
Cover Image
On the benefit of developing customer profile analysis to implement personalized pricing in a supply chain
Gan, Yanhong; Gao, Xingyu; Zhou, Wenhui; Ke, Siyuan; … - In: Modern Supply Chain Research and Applications 6 (2024) 2, pp. 86-100
Purpose - The advanced technology enables retailers to develop customer profile analysis (CPA) to implement personalized pricing. However, considering the efficiency of developing CPA, the benefit to different retailers of implementing more precise personalized pricing remains unclear. Thus,...
Persistent link: https://www.econbiz.de/10015339994