Gillen, David; Hazledine, Tim - In: Pricing behavior and non-price characteristics in the …, (pp. 55-82). 2012
The passenger air travel market has recently been impacted by two major innovations: first, in the 1990s, the rise of “low-cost carrier” (LCC) airlines offering cheap one-way point-to-point tickets, and then, in the new millennium, the emergence and enthusiastic adoption by consumers of...