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Pricing strategy
Lieferkette
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European journal of marketing
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ECONIS (ZBW)
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Exclusivity decision of platforms' first-party products in a competitive market
Gao, Jiping
;
Bi, Gongbing
- In:
Information technology and management
24
(
2023
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10014422219
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2
How regulatory focus affects perceptions of online limited-time promotions
Song, Lei
- In:
International journal of market research
64
(
2022
)
4
,
pp. 443-450
Persistent link: https://www.econbiz.de/10013257997
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3
Inferring quality from price : the effect of stereotype threat on price-quality judgments
Song, Lei
;
Suri, Rajneesh
;
Huang, Yanliu
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1442-1466
Persistent link: https://www.econbiz.de/10014252302
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4
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
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