Public cloud capacity providers offer various pricing models namely, on-demand capacity instances, reserved capacity instances, and a hybrid of these two pricing models. The buyer firms seeking cloud solutions not only source their requirements from the public cloud providers but also invest in...

Two commonly used pricing models in the supplier-retailer setting are the agency pricing model and the wholesale pricing model. In the agency pricing model, the supplier sets the price, whereas in the wholesale pricing model, the price is set by the retailer. In this paper, we focus on the...

The accumulated evidence indicates that pure revenue models, such as free-access models and pure subscription fee based models, are not sufficient to support the survival of online information sellers. Hence, hybrid models based on a combination of subscription fees and advertising revenues are...

Problem Definition: Healthcare expenditures are increasing worldwide, and spending on pharmaceutical drugs is a major contributor to this trend. Many countries are responding by implementing external reference pricing (ERP) to contain drug prices, which is a commonly used policy by countries...

Selling conspicuous products online is challenging for both brands (brands) and third- party e-commerce platforms (platforms). For brands, the trade-off between offering online discount and maintaining high-end brand image gives no easy answer, which leads to wide application of Minimum...