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Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
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The effect of competition on pricing and product positioning : evidence from wholesale club entry
Bauner, Christoph; Wang, Emily - In: International journal of industrial organization 67 (2019), pp. 1-19
Persistent link: https://www.econbiz.de/10012321562
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Incumbents' pricing and nonpricing responses to entry in vertically differentiated markets
Bauner, Christoph; Liu, Zexuan - In: Journal of air transport management 105 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013426763
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Accommodating heterogeneity in brand loyalty estimation : application to the U.S. beer retail market
Irani-Kermani, Roozbeh; Jaenicke, Edward C.; Mirshani, … - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 820-835
Persistent link: https://www.econbiz.de/10014537405