We consider the problem faced by a firm that receives highly differentiated products in an online fashion. The firms needs to price these products to sell them to its customer base. Products are described by vectors of features and the market value of each product is linear in the values of the...

We study revenue maximization through sequential posted-price (SPP) mechanisms in single-dimensional settings with n buyers and independent but not necessarily identical value distributions. We construct the SPP mechanisms by considering the best of two simple pricing rules: one that imitates...