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~subject:"Pricing strategy"
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Lal, Rajiv
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Villas-Boas, J. Miguel
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The journal of business : B
2
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
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ECONIS (ZBW)
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Price promotions : limiting competitive encroachment
Lal, Rajiv
- In:
Marketing science
9
(
1990
)
3
,
pp. 247-262
Persistent link: https://www.econbiz.de/10001093003
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2
The effects of brand loyalty on competitive price promotional strategies
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
36
(
1990
)
3
,
pp. 276-304
Persistent link: https://www.econbiz.de/10001084597
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3
Exclusive dealing and price promotions
Lal, Rajiv
- In:
The journal of business : B
69
(
1996
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10001198029
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4
Retail pricing and advertising strategies
Lal, Rajiv
- In:
The journal of business : B
67
(
1994
)
3
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001167695
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