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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
4
Enterprise resource planning (ERP)
4
Innovation
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Marketing
4
Organizational performance
4
Business model
3
ERP system
3
ERP-System
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Erfolgsfaktor
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Geschäftsmodell
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Implementation
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Konsumentenverhalten
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Success factor
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Adoption
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Advertising
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Antecedents
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Australia
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Brand management
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Business process re-engineering
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Cigarette
2
Content analysis
2
Critical success factors
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Critical success factors (CSFs)
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ERP
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Einführung
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Enterprise resource planning
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Firm performance
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Implementation of enterprise systems
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Information system success
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Innovation adoption
2
Innovation management
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Innovationsakzeptanz
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Innovationsmanagement
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Markenführung
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New product development
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Performance
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Preismanagement
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Produktentwicklung
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English
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Corkindale, David
2
Liang, Wai Ki
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International journal of market research
1
Services marketing quarterly
1
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ECONIS (ZBW)
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The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes
Liang, Wai Ki
;
Corkindale, David
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011537847
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2
How eWord of Mouth valences affect price perceptions
Liang, Wai Ki
;
Corkindale, David
- In:
International journal of market research
61
(
2019
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10012171934
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